CALLING DADS OVER 35 WITH 20+ POUNDS TO LOSE!
You’re tired. You’re stressed. You’re overweight.
How do I know this? I used to be YOU!
You’re Tired
You’re Stressed
You’re Out of Shape
How do I know this?
I used to be YOU!





You’re Tired.
You’re Stressed.
You’re Overweight.
How do I know this?
I used to be YOU!
Listen, if you’re reading this, there’s a reason.
  
You’re tired of looking in the mirror and not seeing what you want. Double chin, flabby mid-section, your pants hardly fit anymore..

 And on top of all that, you’re tired of having no energy and waking up every morning with aches and pains. It SUCKS!
I know exactly how you feel.  
You keep telling yourself, “It’s just because I’m getting older. This happens to everyone…”

Yea, you’re getting older, but take it from me (someone that’s been there, done that) it doesn’t have to be this way! 

Approaching your 40’s, or even into your 40’s doesn’t mean you have to feel like shit every single day. It doesn’t mean your best days are behind you. In fact, it’s quite the opposite. 
 
Let me explain why. But first, some introductions...
This is me, Steve Roy (Nice to meet you!)

Look long and hard at that picture, and here’s why…
I didn’t always look like this!
And before I go on any further, I want you to know one thing: I’m just a normal dad like you. 

Although I’m not some crazy fitness fanatic that spends 23 hours a day at a gym and lives on protein shakes, I am a full-time fitness coach and work specifically with busy dads just like you.
All I did is decide enough was enough.
It wasn’t too many years ago, I was stressed, out of shape, newly divorced and let’s just say this: Aside from my two beautiful daughters, everything else pretty much sucked. 

I don’t mean to sound completely ungrateful, life wasn’t terrible, but I just didn’t like how I looked, felt and even treated others around me.
  
So I changed.
Sounds easy right.
Well, not exactly… which is why I’m here to help. 

And when I say help, I don’t just mean make you look great (which is exactly what I’ll do!). 

That’s just the beginning. 

I truly believe what I have to teach, share, and offer is a total life makeover. By getting your body in shape, everything else will naturally improve as well.
Listen, if you’re reading this, there’s a reason.
  
You’re tired of looking in the mirror and not seeing what you want. Double chin, flabby mid-section, your pants hardly fit anymore..

 And on top of all that, you’re tired of having no energy and waking up every morning with aches and pains. It SUCKS!
I know exactly how you feel.  
You keep telling yourself, “It’s just because I’m getting older. This happens to everyone…”

Yea, you’re getting older, but take it from me (someone that’s been there, done that) it doesn’t have to be this way! 

Approaching your 40’s, or even into your 40’s doesn’t mean you have to feel like shit every single day. It doesn’t mean your best days are behind you. In fact, it’s quite the opposite. 
 
Let me explain why. But first, some introductions...
This is me, Steve Roy (Nice to meet you!)

Look long and hard at that picture, and here’s
why…
I didn’t always look like this!
And before I go on any further, I want you to know one thing: I’m just a normal dad like you. 

Although I’m not some crazy fitness fanatic that spends 23 hours a day at a gym and lives on protein shakes, I am a full-time fitness coach and work specifically with busy dads just like you.
All I did is decide enough was enough.
It wasn’t too many years ago, I was stressed, out of shape, newly divorced and let’s just say this: Aside from my two beautiful daughters, everything else pretty much sucked ass. 

I don’t mean to sound completely ungrateful, life wasn’t terrible, but I just didn’t like how I looked, felt and even treated others around me.
  
So I changed.
Sounds easy right.
Well, not exactly… which is why I’m here to help. 

And when I say help, I don’t just mean make you look great (which is exactly what I’ll do!). 

That’s just the beginning. 

I truly believe what I have to teach, share, and offer is a total life makeover. By getting your body in shape, everything else will naturally improve as well.
  •  Your confidence will grow
  •  Your energy will skyrocket
  •  You will be more attractive to the opposite sex (yes, even your wife!)
  •  You will FEEL healthier inside and out
  •  Your mind will sharpen
  •  Your confidence will grow
  •  Your mind will sharpen
  •  You will FEEL healthier inside and out
  •   You will be more attractive to the        opposite sex (yes, even your wife!)
These benefits are awesome! But I want to quickly remind you again… 

I didn’t figure this stuff out overnight. It’s been a long road. 

Yes, I’ve been a certified personal trainer for almost 20 years, but even though I was helping other dads feel and look great again, somewhere along the way, I forgot about myself 

Until I woke up one morning, looked in the mirror and said, WTF! I was now one of the dads I had been helping all these years!

Even though I was the teacher, I was a hypocrite in many ways. Sometimes the truth is hard.
If you’re approaching middle age, this is what you’re facing:
  • A big belly (aka "beer belly") or excess fat around your midsection...
  • Soft and weak muscles, or flabby arms and legs...
  • Extra fat around your pecs and upper torso (aka "moobs" or "man-boobs")...
  • Sleeping problems...
  • Fatigue, low energy levels, or lack of stamina...
  • Libido (sex drive) or erection problems...
  • Depression, anxiety, or high stress levels...
  • Lack of confidence...
  • Lack of "sexiness" or attractiveness…
  • Chronic health problems
  • An overall decline in your health or well-being!
This can all be summed up in two words:
These benefits are awesome! But I want to quickly remind you again… 

I didn’t figure this stuff out overnight. It’s been a long road. 

Yes, I’ve been a certified personal trainer for almost 20 years, but even though I was helping other dads feel and look great again, somewhere along the way, I forgot about myself 

Until I woke up one morning, looked in the mirror and said, WTF! I was now one of the dads I had been helping all these years!

Even though I was the teacher, I was a hypocrite in many ways. Sometimes the truth is hard.
If you’re approaching middle age, this is what you’re facing:
  • A big belly (aka "beer belly") or excess fat around your midsection...
  • Soft and weak muscles, or flabby arms and legs...
  • Extra fat around your pecs and upper torso (aka "moobs" or "man-boobs")...
  • Sleeping problems...
  • Fatigue, low energy levels, or lack of stamina...
  • Libido (sex drive) or erection problems...
  • Depression, anxiety, or high stress levels...
  • Lack of confidence...
  • Lack of "sexiness" or attractiveness…
  • Chronic health problems
  • An overall decline in your health or well-being!
This can all be summed up in two words:
Dad Bod.
Dad Bod.
Dad Bod Sucks. 
I don’t have to tell you that, you already know.  
So this is what we’re going to do…

Just like my realization a couple years ago, you’re going to be completely honest with yourself and we’re going to help you make a change.
 
To do this, I’ve created a secret weapon.  

It’s specifically for dads ages 35 and older (although the Dad Bod doesn't discriminate by age)
Dad Bod Sucks. 
I don’t have to tell you that, you already know.  
So this is what we’re going to do…

Just like my realization a couple years ago, you’re going to be completely honest with yourself and we’re going to help you make a change.
 
To do this, I’ve created a secret weapon.  

It’s for all dads out there. 

(Most of you are 35-45 years old, but the Dad Bod doesn't discriminate by age.)
THE FIT DAD BLUEPRINT
SHRED FAT. BUILD MUSCLE. FEEL GREAT.
90 DAY TRANSFORMATION PROGRAM
SHRED FAT. BUILD MUSCLE. FEEL GREAT.
90 DAY TRANSFORMATION PROGRAM
It’s a 90 Day Program that will change your life for the better. 

If you’re still reading at this point… take it as a sign.
YOU NEED THIS BLUEPRINT!
It’s designed to keep you from feeling sick and lousy all the time, wishing you had more energy to do stuff with your kids. 

It’s designed to get rid of the spare tire. 

It’s designed to give you permanent and lasting change!
It’s a 90 Day Program that will change your life for the better. 

If you’re still reading at this point… take it as a sign.
YOU NEED THIS BLUEPRINT!
It’s designed to keep you from feeling sick and lousy all the time, wishing you had more energy to do stuff with your kids. 

It’s designed to get rid of the spare tire. 

It’s designed to give you permanent and lasting change!
I joined Steve's program in February and I can say from experience that this is the best thing I could have done to get in shape and stick to it for once. 

At almost 39 years old, I'm in better shape than when I was 25 and have lost 33 pounds since starting! 

My whole quality of life has changed, I feel better, look better, and I'm not depressed and miserable anymore. For me, this was literally life changing! 

Just wanted to say thanks. It was exactly what I needed! " - Chad B
Here's What You'll
Find After You Order
Here's What You'll
Find After You Order
6 VIDEO MODULES + STEP BY STEP DOWNLOADABLE GUIDES
A complete 90 Day strength and conditioning workout program (with video demonstrations and downloadable step-by-step guides for every exercise) that is designed to burn fat, add lean muscle and re-boot your “old dad” metabolism! 

This will walk you step-by step from pudgy dad to fit dad in a matter of weeks.
$97 VALUE INCLUDED
$97 VALUE INCLUDED
 TRAVEL FRIENDLY - NO GYM OR EQUIPMENT REQUIRED
For the business traveling dad, I’ve included a complete strength and conditioning workout for those who have no access to a gym or equipment!
$49 VALUE INCLUDED
$49 VALUE INCLUDED
TRACKING & ACCOUNTABILITY WORKSHEETS
Weekly “action” worksheets to provide easy tracking and accountability. A great way to stay focused and also allow me to tweak and personalize your plan as needed.
$49 VALUE INCLUDED
$49 VALUE INCLUDED
PRIVATE FACEBOOK GROUP
Access to the Fit Dad Nation private Facebook Group where you can connect, inspire, and hold other dads accountable on your journey together.

$97 VALUE INCLUDED
$97 VALUE INCLUDED
PERSONAL FITNESS COACH
And last but not least, access to me as your fitness and life coach. I'm always just an email away to answer your questions about your program.
$197 VALUE INCLUDED
$197 VALUE INCLUDED
IF YOU ACT TODAY
YOU GET THESE
SPECIAL BONUSES
IF YOU ACT TODAY
YOU GET THESE
SPECIAL BONUSES

$19 Value Yours FREE

$19 Value Yours FREE

$19 Value Yours FREE

"Steve makes the Primal Diet and workouts easy to follow and provides great information as to why it works. 

I started this program 6 weeks ago weighing 220 lbs. and feeling overweight and out of shape. I am now down to 203 lbs. and feeling much better. " - Chad H
"Steve makes the Primal Diet and workouts easy to follow and provides great information as to why it works. 

I started this program 6 weeks ago weighing 220 lbs. and feeling overweight and out of shape. I am now down to 203 lbs. and feeling much better.- Chad H

$19 Value Yours FREE

$19 Value Yours FREE

$19 Value Yours FREE

"Steve makes the Primal Diet and workouts easy to follow and provides great information as to why it works. 

I started this program 6 weeks ago weighing 220 lbs. and feeling overweight and out of shape. I am now down to 203 lbs. and feeling much better. " - Chad H
"Steve makes the Primal Diet and workouts easy to follow and provides great information as to why it works. 

I started this program 6 weeks ago weighing 220 lbs. and feeling overweight and out of shape. I am now down to 203 lbs. and feeling much better. " - Chad H
BONUS #4
BONUS #4
HORMONE OPTIMIZATION GUIDE

$29 Value Yours Free

Did you know your hormones control and regulate almost every system in your body? 

Yet most dads don’t know anything about how to optimize or regulate their hormones!
  
That’s about to change!

Discover exactly what you can do to optimize your hormones safely, naturally, and correctly with this Guide. 

When your hormones are in check and at optimal levels, things that used to be hard all of the sudden become easier.

Your workouts have more impact...

Belly fat melts off faster...

You sleep better at night...

Your cholesterol levels “magically” come down....

You’re stress and anxiety go away...
Did you know your hormones control and regulate almost every system in your body? 

Yet most dads don’t know anything about how to optimize or regulate their hormones!
  
That’s about to change!

Discover exactly what you can do to optimize your hormones safely, naturally, and correctly with this Guide. 

When your hormones are in check and at optimal levels, things that used to be hard all of the sudden become easier.

Your workouts have more impact...

Belly fat melts off faster...

You sleep better at night...

Your cholesterol levels “magically” come down....

You’re stress and anxiety go away...

$29 Value Yours Free

A TOTAL VALUE OF
OVER $649
A TOTAL VALUE OF...
OVER $649
No matter where you are in life and fitness level, this blueprint will take you to the next level. 

Includes THREE separate strength and conditioning workout programs, so regardless if you're a newbie to fitness or are already working out, you can jump right in and be challenged. 

Whether you're new to fitness or have been training already, this is a workout plan that will fit your needs.

REGULAR PRICE $297

* 77% OFF for a Limited Time *
100% RISK FREE
This program is completely guaranteed. I’m not here to take any unsatisfied customers money. I’m here to make a difference in your life (hence the incredible price for everyone) 

Since there’s no risk, I’ll see you on the other side!
Right now I’m offering THE FIT DAD BLUEPRINT for ONLY $97!

I’m not crazy, and what you’re getting is an incredible deal. Let me explain why I have this so cheap right now. 

As I mentioned above, this program is not only to make you look and feel great (like the good ‘ol days), but also to improve your entire life. 

FIT DAD NATION is a community. 

I’m not here just to sell you something and say, “See ya later!” I’m here to help you improve and look the way you want. 

And together we can not only accomplish our goals but help others as well! 

And for that I’m not going to charge an arm and a leg. I firmly believe in the motto: What goes around, comes around. 

So I’m going to give you a killer price, and we’ll both succeed! Just a small one-time fee and you’re in… You’re on the team!

So go let’s do this! Let’s get rid of the Dad Bod! 

Life doesn’t have to be filled with stress and back pain! 

You don’t have to be depressed every time you look in the mirror! 

You can be the active dad you’ve always wanted to be!  The price is amazing, and I’ll be here the whole way through!
So what do you have to lose?
With THE FIT DAD BLUEPRINT Program and the Hormone Optimization Guide you’ll be well on your way to:
  • Lean and Defined Muscle
  • Increased Levels of Energy
  • Improved Cognitive Function
  • Improved Moods and Stress Levels
  • And Much More!
I’m here to make sure you succeed! Sign up today and let’s get started!
"I started Steve’s 30 Day challenge and decided it might be what gets me out of the rut I was in and boy was I right! After 30 days of logging my meals and following the workouts Steve gave me, I lost 24 pounds and dropped several pants and shirt sizes! 

Now, after almost 3 weeks into his Blueprint program, I have lost 11 more pounds and am feeling great!" - Chris Z
No matter where you are in life and fitness level, this blueprint will take you to the next level. 

Includes THREE separate strength and conditioning workout programs, so regardless if you're a newbie to fitness or are already working out, you can jump right in and be challenged. 

Whether you're new to fitness or have been training already, this is a workout plan that will fit your needs.

REGULAR PRICE $297

* 77% OFF for a Limited Time *
100% RISK FREE
This program is completely guaranteed. I’m not here to take any unsatisfied customers money. I’m here to make a difference in your life (hence the incredible price for everyone) 

Since there’s no risk, I’ll see you on the other side!
Right now I’m offering THE FIT DAD BLUEPRINT for ONLY $97!

I’m not crazy, and what you’re getting is an incredible deal. Let me explain why I have this so cheap right now. 

As I mentioned above, this program is not only to make you look and feel great (like the good ‘ol days), but also to improve your entire life. 

FIT DAD NATION is a community. 

I’m not here just to sell you something and say, “See ya later!” I’m here to help you improve and look the way you want. 

And together we can not only accomplish our goals but help others as well! 

And for that I’m not going to charge an arm and a leg. I firmly believe in the motto: What goes around, comes around. 

So I’m going to give you a killer price, and we’ll both succeed! Just a small one-time fee and you’re in… You’re on the team!

So go let’s do this! Let’s get rid of the Dad Bod! 

Life doesn’t have to be filled with stress and back pain! 

You don’t have to be depressed every time you look in the mirror! 

You can be the active dad you’ve always wanted to be!  The price is amazing, and I’ll be here the whole way through!
So what do you have to lose?
With THE FIT DAD BLUEPRINT Program and the Hormone Optimization Guide you’ll be well on your way to:
  • Lean and Defined Muscle
  • Increased Levels of Energy
  • Improved Cognitive Function
  • Improved Moods and Stress Levels
  • And Much More!
I’m here to make sure you succeed! Sign up today and let’s get started!
"I started Steve’s 30 Day challenge and decided it might be what gets me out of the rut I was in and boy was I right! After 30 days of logging my meals and following the workouts Steve gave me, I lost 24 pounds and dropped several pants and shirt sizes! 

Now, after almost 3 weeks into his Blueprint program, I have lost 11 more pounds and am feeling great!- Chris Z
Get THE FIT DAD BLUEPRINT!
Let's crush it!
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